THE CUSTOMER RETENTION GROWTH-HACK EVERY SMALL BUSINESS NEEDS IN 2025
BLOG ARTICLE BY GET KUDOS
27% of customers never hear from a business again after their initial visit
Small and medium-sized businesses (SMBs) work hard to attract new customers, but many struggle to keep them coming back. A surprising statistic highlights this challenge: 27% of consumers report never hearing from an SMB again after their initial visit or purchase. This leaves a massive gap in customer retention efforts.
2025 presents a perfect opportunity for small businesses to build lasting relationships with their customers. Research shows that 81% of customers are more open to receiving mail and texts from an SMB after making a purchase, yet fewer than half of those customers ever hear back. This lack of follow-up represents not just a missed opportunity, but also a significant loss in potential revenue.
THE ROOT OF THE PROBLEM: TIME CONSTRAINTS
Why are small businesses failing to follow up with their customers? The answer often boils down to time. While 31% of SMBs express concern about retaining their current customers, more than half (56%) report having only an hour or less each day to dedicate to marketing efforts. With limited resources, SMB owners often prioritize immediate needs over long-term strategies, such as nurturing customer relationships.
WHY CUSTOMER RETENTION MATTERS MORE THAN EVER IN 2025
Failing to follow up with customers doesn’t just impact short-term sales; it also affects long-term growth. Loyal customers spend more, refer others, and provide valuable feedback to improve your business. Retaining an existing customer can be up to five times cheaper than acquiring a new one, making customer loyalty programs a smart investment for any small business.
HOW GET KUDOS CAN BUILD YOUR CUSTOMER LOYALTY
This is where platforms like Get Kudos can transform the way your local business approaches customer retention and loyalty. By automating follow-ups and loyalty programs, SMBs can:
- Stay Connected: Send personalized messages via email or text to keep your business top-of-mind for your customers.
- Reward Loyalty: Implement customizable loyalty programs that incentivize repeat visits and larger purchases.
- Save Time: Automate marketing efforts to free up your time for other aspects of running your business.
Get Kudos overcomes the time barrier and ensure that every customer interaction counts.
CONCLUSION
The data is clear: customers want to hear from you, and following up with them after their first visit is crucial to building loyalty and driving profitability. Don’t let time constraints hold your business back. By leveraging tools like Get Kudos, your small business can bridge the gap between first-time buyers and loyal customers, ensuring sustainable growth in 2025 and beyond.
How can Get Kudos improve your customer loyalty in 2025?
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