POSTING ≠ PROFITING
Fixing the Social Media Funnel for Your Aesthetic Practice
The acquisition and retention playbook for owners who are tired of paying for patients who don’t come back.
Your Instagram ads are working. So why is your profit flat?
You’re spending more on social than ever. Your booking calendar looks healthy. But the numbers at the end of the quarter tell a different story. The cost to acquire a patient keeps climbing, and a stubborn percentage of those patients book once and disappear.
The problem isn’t your ads. It’s the funnel they’re feeding into.
On May 19, Robin Dimond (Founder and CEO of Fifth and Cor) and Izhak Musli (Founder and CEO of Get Kudos AI) sit down for a working session on what’s actually broken in the aesthetic social media funnel, and the specific operational moves that fix it.
What you’ll walk away with
- The real cost-per-lead math for aesthetic practices on Instagram, and why the number most owners quote in the room is often wrong by a wide margin.
- The five touchpoints between “they followed you” and “they came back for a second treatment,” and the two most practices skip entirely.
- A side-by-side breakdown of two practices running the same monthly ad spend, where one prints money and the other quietly burns through cash.
Who this is for
Who you’ll learn from
Robin leads a global creative and digital agency that builds growth systems for healthcare, beauty, and aesthetic brands. Her work has helped practices and product companies turn social spend into measurable patient acquisition, not vanity metrics. Robin brings the front of the funnel: how to get the right patient to raise their hand in the first place.
Izhak is a 20-plus year aesthetic industry veteran, co-founder of the 4S Summit, and author of “They’ll Never Tell You Why They Left.” He built Get Kudos AI as the patient retention and loyalty platform purpose-built for aesthetic practices. Izhak brings the back of the funnel: what happens after the first appointment, and why most practices lose more revenue there than they realize.
One hour. Both halves of the funnel. Real numbers.
If you’re an aesthetic practice owner or operator and you’ve ever wondered whether your social spend is actually working, this is the hour to spend with us.
Can’t make it live? Register anyway. We’ll send you the replay.