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What Is Patient Leakage Costing You?

The average aesthetic practice loses 40 to 50% of new patients after the first visit, then pays to replace them. Set your numbers, then unlock what that gap is quietly draining from your practice every year.

Your practice

Three numbers. Move the sliders, then unlock your result.

40
5120
$500
$150$6,000
$6,000
$500$40,000
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See exactly what you are leaving on the table

Enter your details to unlock your practice’s annual leakage number, broken down line by line.

Your estimated annual loss
$113,280
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Revenue left on the table
You are losing approximately
$113,280
per year, every year you wait
That is roughly $9,440 walking out the door each month.
Lost repeat revenuePatients who never rebook. Fixed by AI Concierge, Loyalty & Memberships.
$57,600
Lost referral revenueReferrals you never ask for. Fixed by the Referrals engine.
$55,680
And you are overspending $7,200/yr on ads to replace patients you could have kept or earned through referrals.
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How this is calculated

This estimate is intentionally conservative. The goal is a number you can defend to your accountant, not a scary headline. Here is exactly what runs under the hood.

Lost repeat revenue. We assume 40% of your new patients never return after the first visit, the low end of the industry range. A structured retention system recovers a conservative 30% of those patients, each worth roughly two additional visits a year at your average treatment value.

Lost referral revenue. We assume a working referral program turns about 10% of your patient flow into new referred patients, and that without a system you currently capture almost none of them. Referred patients are valued slightly higher because they spend more and stay longer.

Wasted acquisition spend. Shown separately so it is never double counted in the headline. This is the ad money spent buying patients you could have earned through referrals at little or no cost.

Every practice is different. These defaults are starting points, not a quote. The only way to know your real number is to look at your own patient data.

Sources: American Med Spa Association 2024 Industry Benchmark Report (retention and rebooking rates). First Page Sage 2025 and Vagaro 2026 (patient acquisition cost; cost of acquisition versus retention). Wharton School, Schmitt, Skiera & Van den Bulte 2011 (referred patients show 16% higher lifetime value and 18% lower churn).