FREE TOOL: See how much revenue your practice is leaving on the table.
Try the ROI CalculatorThe average aesthetic practice loses 40 to 50% of new patients after the first visit, then pays to replace them. Set your numbers, then unlock what that gap is quietly draining from your practice every year.
Three numbers. Move the sliders, then unlock your result.
Enter your details to unlock your practice’s annual leakage number, broken down line by line.
We will never share your information. Your number, your eyes only.
This estimate is intentionally conservative. The goal is a number you can defend to your accountant, not a scary headline. Here is exactly what runs under the hood.
Lost repeat revenue. We assume 40% of your new patients never return after the first visit, the low end of the industry range. A structured retention system recovers a conservative 30% of those patients, each worth roughly two additional visits a year at your average treatment value.
Lost referral revenue. We assume a working referral program turns about 10% of your patient flow into new referred patients, and that without a system you currently capture almost none of them. Referred patients are valued slightly higher because they spend more and stay longer.
Wasted acquisition spend. Shown separately so it is never double counted in the headline. This is the ad money spent buying patients you could have earned through referrals at little or no cost.
Every practice is different. These defaults are starting points, not a quote. The only way to know your real number is to look at your own patient data.